Introducing The Midwife Center's new look


Person smiling with arms crossed and text "Safe, satisfying care for all."

The Midwife Center for Birth & Women's Health, the nation's largest birth center, is pleased to introduce our new logo and brand identity along with our new website.

Since 1982 we have served as a unique option for individuals and their families to get safe, satisfying primary gynecological, prenatal, and childbirth care. Now with our building addition, we're offering expanded programs and services, including behavioral health and the option to choose a water birth, to more people than ever, while maintaining our home-like atmosphere and our client-centered philosophy of care.

The Midwife Center's logo.

Developed in collaboration with Wall-to-Wall Studios, our new look is positive, warm, welcoming, versatile, and modern. It reflects our commitment to keeping our high-quality care accessible and affordable to our diverse clientele, our position as one of the leading birth centers in the nation, and as a model for safe, personalized care both locally and nationally. You might have noticed that the primary color in our new logo is purple, a nod to our history and to the fact that purple has always felt like a team color to our staff.​​

We really enjoyed the creative process with The Midwife Center team and are excited to see the new, integrated branding take shape. Anytime that we have the ability to help organizations that makes such a positive impact in the community is particularly special to us. The Midwife Center represents a positive beacon for the great things happening in the region and we were proud to part of their expansion and branding evolution. -- Larkin Werner, Creative Director & Partner, Wall-to-Wall Studios

At this pivotal time in Midwife Center - and Pittsburgh - history, we're excited to launch a new logo, brand identity and website that better reflects the care we provide. Check out our new website at, and join us for our Grand Opening Celebration (Facebook event page) this coming Saturday from 1:00-4:00pm. Tour our expanded center, pick up some brand new Midwife Center swag, and celebrate this exciting time in our history with us.

Website photography by:

Bonafide Photography
Christina Montemurro
Brad Quartuccio
Schneider Photography
Anna Yong
+ our clients and their families